Carolina Day School is committed to fostering a community of innovative thinkers, compassionate leaders, and lifelong learners. Guided by our mission, we inspire students to think critically, communicate effectively, and act with courage and integrity, equipping them to make a meaningful impact in an ever-changing world. Our philosophy is rooted in engaging students intellectually, building strong character, and encouraging each individual to maximize their potential within a supportive and close-knit community.

At Carolina Day School, strategic and authentic communication is essential to advancing our mission, fostering a strong community, and ensuring that our values shine through in everything we share. Our Marketing and Communications team works collaboratively to tell powerful stories, engage key audiences, and enhance the school’s visibility through creative, high-quality content.

To further strengthen our communications strategy, we are excited to introduce a new role to our team. The Assistant Director of Communications will be instrumental in shaping and delivering the school’s messaging across multiple platforms, ensuring clarity, consistency, and meaningful engagement. This role offers an exciting opportunity for a creative and strategic communicator to craft compelling narratives, elevate the CDS experience, and expand our reach in meaningful ways.

Key Responsibilities:

• Seek out school stories and craft narratives that highlight programs, achievements, and community impact.

• Manages publication content strategy, creation and timelines.

• Assist in the creation of print and digital marketing materials.

• Oversees the administration and integrity of the school’s public-facing website to ensure brand consistency, relevancy, timeliness, and content accuracy; performs updates as needed

• Work closely with the Director of Marketing & Communications to implement communication strategies that align with the school’s mission and goals.

• Helps prepare news releases and serves as point person for media relations under the Director of Marketing Communications.

• Ensure brand consistency across all messaging and platforms.

• Posts emergency communications (i.e. school closing/delay) via email, SMS messages, social media, phone, and website.

• Assist as backup in crisis communication planning and execution as needed.

• Analyze communication effectiveness and recommend improvements.

Additional Duties And Responsibilities

• Perform duties and responsibilities often of a complex, responsible, and confidential nature, requiring a high degree of knowledge, discretion, and independent judgment

• Must be able to interact with a variety of constituents in a highly professional manner and handle sensitive information with utmost confidentiality

Qualifications:

• Bachelor’s degree in communications, journalism, marketing, or a related field.

• 3-5 years of experience in a communications role, preferably in an educational setting.

• Excellent writing, editing, and storytelling skills.

• Experience with website content management systems, email marketing, and social media platforms.

• A collaborative, trust-based work style

• Excellent organization skills

• Ability to work under tight deadlines

• Creative thinking and problem-solving skills

• Ability to manage multiple projects concurrently and independently

Americans with Disability Specifications:

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Work Environment:

Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

About Carolina Day School

Carolina Day School, nestled in the mountains of Asheville, North Carolina, is an independent, Pre K-12, secular, college preparatory school. We enroll approximately 630 students across four divisions: Lower School, Key School, Middle School, and Upper School.

Connections working at Carolina Day School