-Critical to the school and notable to this role is that Green Acres finds itself in the pursuit of the transition from admission to enrollment management.
-In recent years, the school has positioned itself to make the transition through: (1) market study; (2) website redesign; (3) internal retention committee; and (4) strategic priorities set by the board.
-To that end, the ideal candidate for this position will be someone who sees this transition similar to that of an entrepreneurial venture, is eager to try new ideas, will lean heavily on data usage, and will explore a range of strategies, including social media marketing, to tell the Green Acres story in an active and exciting way.
-More specifically, the director of enrollment will orchestrate and execute the admission process to attract and retain families and work with the director of advancement and director of communications and marketing in support of their programs. The person will navigate between the practical work of each admission season and implementing the longer-term strategic vision
Responsibilities
-Manage all enrollment-related functions, such as issuing contracts to new and returning families, developing and implementing retention strategies, conducting exit interviews with departing families, etc.
-Facilitate financial aid committee work and projections
-Conduct tours, interview applicants, organize school visits, and maintain positive, consistent communication with prospective families
- Coordinate admission events
- Serve as a key member of the marketing team
-Leverage available data (such as DASL) to inform decisionmaking
-Attend and present at Board of Trustees meetings as needed
-Active recruitment and forging relationships with possible feeders and consultants
-Excellent interpersonal skills, welcoming and helpful nature, positive demeanor
Impeccable organizational skills and efficiency; able to prioritize and manage multiple tasks at once
-Demonstrated excellence in writing, editing, and communication skills
-A proven strategic thinker
-Ability to handle confidential information with discretion
-Affinity for pre-k–8th grade students
-Tenacious “salesperson”
-Knowledge of progressive education
-Demonstrated cultural competence
-Proficiency with computers, Microsoft Office Suite, and Blackbaud
Desired qualifications:
-Bachelor’s degree; master’s preferred
-Experience in a similar position
-Experience or training related to education or child development
Founded in 1934, Green Acres School is one of the country’s leading progressive schools. Serving approximately 200 students in grades PK-8, the school occupies a 15-acre campus in North Bethesda, Maryland. Our school focuses on the development of the whole child through an academically challenging program that emphasizes interdisciplinary and experiential learning. Green Acres School offers a collegial work environment, competitive salaries, and a strong benefits package. Multiple buildings serve Lower School (PK-4) and Middle School (5-8) students; we value the outdoors for ourselves and for our students. Strong understanding of child development is essential for Green Acres teachers. An advanced degree in addition to significant experience with best practices in progressive education is strongly preferred.