Marvelwood School Director of Enrollment Management
Candidates should send a resume, a list of references, and a cover letter stating their interest in the position to jim@ahlberrien.com
The School:
Founded in 1956, Marvelwood School is a college preparatory independent school of 125 students, grades 9 through post-graduate. Marvelwood is located on Skiff Mountain in Kent, CT, two hours from New York City and fifty miles west of Hartford. Eighty percent of the Marvelwood student body are boarding students; 11% are international, and 46% of all students are receiving financial aid. The school’s core values – honesty, respect, responsibility, and service to others – were born in the earliest days of the school and are the link across generations. All members of the community have shared dreams, weathered challenges, and forged lasting partnerships in pursuit of each student’s growth and happiness. The academic program is customized to each student’s interests and needs and is intentionally challenging and appropriately supportive, while sensitive to and accommodating of learning differences. Marvelwood’s approach to the academic life of its students is geared toward providing a strong preparation for college and laying the foundation for a lifetime of curiosity, inquiry, and learning. The curriculum continues to adapt and evolve with an eye to providing the most engaging and stimulating student experience possible.
The Job Description:
Reporting to the Head of School and CFO/COO, the Director of Enrollment Management (DEM) at Marvelwood School is a member of the senior administrative team and works with several departments across the school as well as the Board of Trustees. The DEM is responsible for understanding the strategic and operational components of enrollment and the research necessary to inform decision-making, as well as the oversight of student recruitment, retention, and enrollment-related marketing efforts. The Director of Enrollment Management facilitates discussions and strategic initiatives in enrollment and marketing and guides these efforts across the Admission, Marketing, and other offices of the school. The DEM is attentive to the processes that support the school’s enrollment and reenrollment efforts, and the school’s public presence in all its manifestations.
The Director of Enrollment Management plays a vital role in the Marvelwood community and will be expected to create an enrollment management infrastructure, building on the existing strengths of the Admission and Marketing Offices, along with providing initiative and leadership in the adoption of an enrollment management mindset among all employees. The DEM will conduct research and implement strategies to ensure that the school achieves the enrollment goals set by the Board of Trustees and Head of School.
As a member of the senior leadership team and one of the school’s most visible spokespersons, the Director of Enrollment Management represents Marvelwood to all constituents, including students, parents, alumni, faculty, administration, and the Board of Trustees.
Duties and Responsibilities:
1. Provides strategic direction in enrollment management, which includes admission, marketing, recruitment, and retention.
2. Sets annual enrollment and admission goals, in accordance with the school’s mission, to promote economic, racial, and ethnic diversity in the student body, based on enrollment goals set by the Board of Trustees.
3. Works closely with the Director of Admission and Financial Aid, CFO/COO, and Head of School to organize and administer the school’s financial aid program.
4. Manages new student enrollment and assists with the reenrollment of current students in close connection with the admission team, division heads, the Head of School, and the CFO/COO.
5. Understands and informs the senior team, staff and community about research and demographics and admission and enrollment trends, ensuring that changes and challenges are anticipated, understood, and addressed.
6. Develops and implements strategic marketing ideas. Formulates annual Enrollment Action Plans with goals and objectives.
7. Attends Board of Trustee meetings when appropriate, participates in strategic planning, and is responsible for ensuring that the Board is fully apprised of the school’s admission, financial aid, enrollment, and marketing endeavors.
8. Seeks, interprets, and maintains statistical and trend data related to admission and enrollment. Presents statistical and trend information to senior staff, trustees, and faculty.
9. Enriches, develops, and oversees the staff of the Marketing and Admission departments.
10. Leads Marvelwood’s recruitment plan and outreach.
11. Oversees admission- and marketing-related publications, social media, website messaging, and admission process communications, including work on the production of the school view book or other print materials.
12. Works closely with the various division directors on issues relating to academic and student life.
13. Provides training and professional development opportunities for staff.
14. Maintains and encourages relationships with feeder schools, counselors, and consultants.
15. Maintains and enhances the school’s good standing in relevant professional organizations.
16. Is an integral leader for the school community and participates fully in the daily community life of the school.
17. Extends himself/herself beyond the responsibilities of a job description when the need arises. Assists the Head of School with all other duties as assigned.