The Director of Marketing and Communications leads a highly creative and driven team focused on stewarding the strong brand of McDonogh School, a nationally recognized leader in PK-12 independent school education.
McDonogh's faculty and staff are engaged and invested in the school’s mission to provide life-altering educational experiences that inspire personal and intellectual growth. Documenting and publicizing the accomplishments of our vibrant and innovative community is central to the work of the marketing and communications team.
The ideal candidate is a seasoned professional who will drive results across multiple departmental initiatives and deliver dynamic content to inspire the engagement of all McDonogh constituents. They are responsible for developing and executing marketing and communications strategies to advance recruitment, retention, and philanthropic objectives. The candidate must be an excellent writer and strong editor who is adept in marketing, public relations, media relations, and crisis communications.
The Director is a member of the senior administrative team and works closely with the Head of School and the President of the Board of Trustees.
Develop and execute marketing and campaign plans that engage internal and external constituents and expand McDonogh’s profile locally, regionally, and nationally
Oversee and ensure brand integrity including messaging and positioning, content control and quality, and adherence to the school’s graphic and editorial standards across all channels
Manage the marketing and communications team and collaborate with other constituents of the McDonogh community to promote the school from diverse perspectives using multiple platforms
Collaborate with and advise the administration on issues of crisis management messaging
Serve as the media spokesperson and manage media relations, including writing and distributing press releases, pitching stories, and cultivating positive relations with local and national media
Manage all digital and print advertising initiatives
Produce persuasive and creative content for collateral materials, advertisements, and constituent correspondence to increase the school's visibility and competitive positioning
Manage relationships with outside marketing and communications firms to identify emerging marketing opportunities and mission-appropriate market segments, design effective targeting strategies, and track and assess effectiveness
Oversee the strategic and creative direction of the school’s website and social media platforms, including content, analytics reports, and SEO
Collaborate with admissions, philanthropy, and hiring teams to develop marketing and communications strategies to achieve goals related to student enrollment and family engagement, fundraising, and faculty/staff recruitment and retention
Recommended Employment Qualifications
5-10 years of relevant experience in independent schools, higher education, or other mission-based institutions or businesses. A bachelor’s degree or higher in English, Communications, Marketing, Journalism, or a related field.
Demonstrated experience overseeing photography, videography, website content management and design, and social media marketing
Experience in strategic communications planning and brand management
Must have demonstrated success using a variety of marketing platforms (content marketing, social media marketing, public relations, thought leadership, etc.)
Must have experience in managing crisis communication and a working knowledge of crisis communication best practices
Must have the ability to collect and analyze data to effectively inform innovation and change to current and future marketing and communications strategies and efforts
Proficiency in Google Suite, Microsoft Suite, and Adobe Creative Suite
Commitment to continued learning (personal and team) and development on issues of Diversity, Equity, and Inclusion
Demonstrate maturity, humility, professionalism, confidence, integrity, confidentiality, and a strong work ethic
Desire to work in a diverse environment and inclusive culture that values and respects difference across race, ethnicity, religion, and orientation or identity
Excellent interpersonal skills including self-awareness, good instincts, and sound judgment
Must be detail-oriented and able to handle multiple priorities and deadlines
Must have excellent writing and editing skills, and experience writing for print and digital platforms
Proven ability to effectively lead, manage, and inspire a creative team in a fast-paced environment with competing priorities
Evening, weekend, and Holiday hours may be required. Lifting and carrying of equipment is not typical but may be required on rare occasions. Lifting up to 25 pounds. Other working conditions include climbing stairs, walking around campus, sitting, standing, and significant computer use including extensive close use of a computer monitor.
McDonogh School is a community that finds joy in work, in play, and in the discovery and realization of personal potential. Strong, mutually respectful relationships among and between students and teachers inspire a passion for learning, a dedication to personal integrity, and a commitment to excellence. Embracing diversity of background, culture, and thought, the school builds upon its founder's original mission to provide a life-altering opportunity to develop in its students the will "to do the greatest possible amount of good."
Founded in 1873 and situated on an 820-acre campus, McDonogh is a day and boarding institution that employs 330 faculty and staff; serves 1,370 students in grades PK-12; has a substantial operating budget and endowment; and just completed a $75 million capital campaign, the largest of any independent school in Maryland. Long been recognized as one of the finest schools in the nation, McDonogh has a reputation for being highly innovative and "on the move."
McDonogh School strives to employ a faculty, administration, and staff exhibiting sound ethical standards and character traits such as moral courage and self-reliance, intellectual confidence ...and curiosity with a love of learning, and the ability to think critically, communicate effectively, and engage in a wide scope of educational, athletic, and artistic endeavors.
Members of the McDonogh community strive to have the highest of moral principles, and to exhibit cooperativeness, loyalty, open-mindedness, and sensitivity, as well as attention to physical, mental, and emotional health, growth, and well-being of self and others.