The Director of Communications is responsible for leading the Nueva communications team, which consists of a Digital Communications Manager, a Digital Videographer and Storyteller, a Communications/Website Manager, and several part-time writers and interns. In partnership with members of the leadership team and other colleagues, the Director of Communications helps to advance the mission, program, and goals of the school. The person in this position is responsible for the school’s strategic communications plan. They also oversee content that delivers timely and relevant information across all channels (web, social media, digital signage, email, and print) to appropriate community members. The Director of Communications serves as a member of Nueva’s leadership team and reports directly to the Head of School.
We are seeking applicants who represent the full diversity of our community in the Bay Area. Our ideal candidate will possess a deep understanding of the diverse socioeconomic, racial, cultural, disability, gender identity, sexual orientation, academic, and ethnic backgrounds present in our community. In joining our team at Nueva, you will become a part of an inclusive, iterative and equity-minded community that recognizes that social justice is a lens with which we examine all aspects of our school community in order to ensure an educational experience where all students can thrive. In deciding whether to apply for a position at Nueva, you are strongly encouraged to consider whether your values align with Nueva’s Mission, Vision, and Values.
Lead and manage the communications team, as well as supervise contract partners, vendors, and volunteers
Implement and continually improve the communications strategy, along with the accompanying policies, practices, and tactical plans
Understand key Nueva audiences (e.g., parents, prospective families, faculty and staff, donors, etc.) and promote effective ongoing strategic communications with these groups
Oversee all internal and external communications via the master communications calendar (this includes weekly, seasonal, ad hoc, and special event messages)
Regularly monitor readership and impact of communications channels, including but not limited to Nueva Notes newsletter, Nueva Magazine, social media channels, the annual report, school-wide letters, speeches, admissions materials, development campaign content, and more
Support admissions, development, faculty and staff recruitment and relations, college relations, outreach, publications, advertising, media relations, and capital campaign needs
Provide oversight for consistent communications, messaging, and branding (aligned with the school’s style guide and visual identity policies) across all departments, divisions, campuses, and programs
Provide crisis communications support as needed and serve as a spokesperson for the school when appropriate
Serve as external relations liaison for media outlets (online, print, TV, radio, etc.) and community organizations.
Monitor media coverage, Google alerts, and social media outlets in order to track and provide notifications
Manage the communications department budget and effectively utilize available resources
Solicit input on major initiatives, analyze and present data analytics, and adjust strategy in support of communications plans
Interest in and understanding of education broadly and independent school environments specifically; school experience required/strongly preferred
Proven strategic and creative communications and marketing thinker
Strong and demonstrated experience strategically engaging different stakeholder groups within and outside the organization
Demonstrated commitment to advancing diversity, equity, and inclusion (DEI) work and utilizing anti-racist communications strategies
Demonstrated planning, project management, and organizational skills
Excellent and passionate hands-on storyteller
Strong experience in supporting videography production and multimedia storytelling, messaging, content creation, and production
Experience building teams and working in fast-paced and dynamic environments
Actively engaged in ongoing professional development and best practices within the field of communications
Familiarity with current software and technologies including extensive use of website and social media as well as high proficiency in the Google suite of products
Experience working in non-profit organizations during a capital campaign strongly preferred
Ability to create and maintain positive and personable relationships with internal and external constituencies
Ability to lead with compassion, integrity, and a sense of humor
Demonstrated ability to use good judgment and maintain confidentiality
About The Nueva School
The Nueva School, an internationally recognized, nonprofit, independent day school, has served gifted learners since 1967. Today, Nueva serves nearly 1000 students PreK–12. Nueva is located in the neighboring towns of Hillsborough and San Mateo, equidistant between San Francisco and Silicon Valley, serving six counties throughout the Bay Area of Northern California.
A constructivist school, Nueva is known for its distinctive inquiry-based interdisciplinary studies, project-based learning, and pioneering work in social-emotional learning and design thinking. The Nueva community instills a passion for lifelong learning, fosters social and emotional acuity, and develops the imaginative mind. Our school has received the US Department of Education National Blue Ribbon Award and the American Institute of Architects Award for School Design and Sustainability, has been recognized as an Apple Distinguished Program and appointed an Ashoka Changemaker School, co-founded the Common Ground Speaker Series, hosts the biennial Innovative Learning Conference, and was highlighted by the Pulitzer Prize–winning and New York Times best-selling author Thomas Friedman in his book That Used to Be Us in the chapter “Average Is Over.”