The Hockaday School seeks a Director of Communications to develop, manage, and implement a strategic communications program that strengthens Hockaday’s brand, advances The Hockaday Difference strategic plan, supports development initiatives, and deepens stakeholder engagement. The Director of Communications is a full-time, 12-month salaried position reporting to Dr. Karen Warren Coleman, the Eugene McDermott Head of School and is an integral member of the senior administrative leadership team. It is essential that the Director of Communications believes deeply in the mission of Hockaday and that this belief and understanding is carried through all communications strategy and content.
· Abiding by Hockaday’s Code of Ethics and Conduct
· Lead the development and implementation of campuswide communications planning and execution.
· Create and implement internal and external communication strategies in concert with senior leadership that advance the School’s mission, vision, and strategic priorities as articulated in The Hockaday Difference.
· Capture those priorities in a strategic communications plan that informs decision-making by senior leaders, shapes the initiatives and activities of communications staff, and guides the use of resources for maximum benefit.
· Provide regular and proactive counsel to the Head of School and other senior leaders about how to engage and communicate most effectively with stakeholders, prospective students, donors, partners, and the general public.
· Lead communication initiatives to strengthen Hockaday’s brand, position it as a regional and national leader in PreK-12 education, and grow its prominence in the independent, all-girls’ school environment.
· Work closely with the Head of School and the School’s Leadership Team to create discrete communication plans for high-priority initiatives and announcements.
· Write, edit, and distribute School-wide communications as well as press releases, web and print collateral and stories.
· Partner with other senior leaders in advancing initiatives that enhance the diversity of the faculty, staff, student body, and Board of Trustees, and sustain a climate of genuine inclusion; ensure that communications materials reflect a diverse community in which all individuals are valued and respected.
· Serve as Editor for The Hockaday School Magazine, a publication that is issued twice a year, in the fall and spring. Work closely with the Creative Director on this and all other print and digital publications and communications.
· Where appropriate, hire and manage vendors to augment the School’s communications initiatives and address specific communications needs.
· Drive public relations strategy to ensure Hockaday’s positive presence in relevant local and national publications; develop relationships with key media outlets to increase accurate and positive media coverage.
· Support significant development and School-wide initiatives by creating proposals, presentations, and infusing creative ideas and tactics into materials of all kinds.
· Support the development of materials to be used for the Hockaday Board of Trustees and its Committees.
· Work in a positive manner to promote and lead a cohesive and effective communications staff and serve as a collaborator and partner with colleagues across the School.
· Establish metrics to measure success of communications efforts; analyze and report effectiveness of all communication outlets utilized by the School.
· Coordinate advertising and sponsorship opportunities collaboratively.
· Assist in planning and coordinating events as needed.
· Assist with the School-wide calendar and the production of the annual wall calendar.
· Actively develop and maintain the communication budget.
· Other duties as assigned.
· Demonstrated ability to contribute proactively at both a strategic and functional level and to make improvements to organizational processes; out-of-the-box creative thinking and effective critical thinking skills.
· Excellent written and oral communication skills; able to communicate effectively at all levels of the organization and to write at a strategic level.
· Results-driven and mission-driven: energetic, resourceful, and hands-on individual with strong service orientation.
· Detail-oriented, responsive, and extremely organized; able to manage high volume of communications activities while prioritizing effectively and meeting necessary deadlines.
· Proven ability to juggle multiple priorities and meet deadlines. Excellent organizational and time management skills.
· Track record of using good judgment and making sound decisions that demonstrate problem solving ability, adaptability, and responsiveness to change.
· Able to artfully and rapidly devise and execute strategic, timely and rapid response in a crisis communication situation.
· Ability to establish and maintain effective and harmonious work relations with faculty, staff, students, and the public, and work effectively with people from a variety of culturally diverse backgrounds.
· Previous management experience required.
· Flexibility to work evenings and weekends as needed.
· Bachelor’s degree or equivalent in journalism, marketing, or communications.
· Knowledge of desktop publishing and design software such as InDesign, Photoshop, and PDF is beneficial.
· Must successfully complete background screening and verification
Qualified candidates should complete an online application for employment under How To Apply at https://www.hockaday.org/about/employment and attach a cover letter and résumé. You will receive an email confirming receipt of your application and additional details to complete the application process. Contact firstname.lastname@example.org with any questions.
The Hockaday School is an equal opportunity employer. It is our policy not to discriminate, and to comply with all applicable state and federal laws prohibiting discrimination in employment based on race, color, sex, sexual orientation, creed, religion, national origin, ethnicity, age, disability, veteran status or other applicable protected classification.
About The Hockaday School
The Hockaday School is an independent, college preparatory day and boarding school for girls of strong potential and diverse backgrounds who may be expected to assume positions of responsibility and leadership in a rapidly changing world. With an enrollment of almost 1,100 students, The Hockaday School is the nation’s largest prekindergarten through grade 12 independent girls’ school. Ranked among the country’s finest college preparatory schools, it was founded over a century ago and continues today to build on its original Four Cornerstones: Character, Courtesy, Scholarship, and Athletics.
Hockaday’s faculty are recognized as experienced leaders in their field and students in every grade benefit from outstanding faculty and access to unmatched resources. Families who choose Hockaday care deeply about providing their daughters with a comprehensive and rigorous education, both inside and outside the classroom. Hockaday’s student body reflects the diversity that is deeply valued by the School. While most Hockaday families come from across the great Dallas-Fort Worth area, Hockaday students also come from across the United States and around the world.
The Hockaday School is an ...extraordinary place to work, with bright and engaged students and unparalleled professional development opportunities and support.
Mission Statement: Believing in the limitless potential of girls, Hockaday develops resilient, confident women who are educated and inspired to lead lives of purpose and impact.