Landon School seeks an Assistant Director of Communications. This position is for you if you are passionate about education, you manage projects successfully from start to finish, you haveaneye for creativity with a metrics-driven mind, and you thrive on attention to the smallest detail while thinking “big” about how to share our school’s story.
Landon is an independent school for boys in grades 3–12, located on a beautiful75-acre campus in Bethesda, Maryland. Our mission is to prepare talented boys for productive lives as accomplished, responsible, and caring men whose actions are guided by the principles of perseverance, teamwork, honor, and fair play.
As an Assistant Director of Communications,your typical day will include working as a strategic and collaborative partnerwith teachers, administrators, admissions officers,and fundraiserswithin the school and our marketing, advertising, design, and photography partners outside of school.
As the primary visual storyteller for Landon, you play a pivotal role in telling authentic stories about the day-to-day life of students, teachers, and other members of the Landon community – from Lower School rocketsto Middle School robotics, Upper School architecture classes to theater arts productions. No day is the same in this role –you capture these visuals through compelling, creative video and photography and bring these stories to life on our social media channels, website, and in other school publications. You will also work with our partners toprovidewritten andvisual content for ourdigital and printed promotional materials. For example, you may write news stories for our website, anchor a podcast,and help producethe Landon Magazine.
You demonstrate a natural curiosity about the school’s program and community as well as trends in the education and media industries. This curiosity leads to creative thinking about how to effectively communicate and engage with internal and external audiences. You will join a team of fourwho is passionate about our school mission and committed to boys’ education, including a database manager and communications associate.
Shoot, edit, and produce video and photo content from concept to publication
Develop and maintain editorial calendar in conjunction with advancement team and marketing partners
Manage Landon’s social media channels, school website, and third-party partner sites
Follow best practices in asset management and organization of video and photography
Work with our marketing firms to develop and fine-tune strategies and tactics to ensurethe school meets admissions, retention, and brand awarenessgoals
Develop and maintain relationships with DC-based media and communications professionals
Assist the Communications Office with writing and/or proofreading of newsletters, magazine, flyers, and invitations
You are collaborative, curious, enthusiastic, and cool under pressure. You must have a keen understanding of story fundamentals including newsworthiness, authenticity, hook, and calls-to-action. You should know how to ask effective questions and develop trust with members of the school community, as well as have a well-developed eye/ear for best practices in the areas of visual, audio and content creation. We appreciate self-starters and idea-generators who are equally adept at leading and following. It is also incredibly important in this role to be detail-oriented with a high degree of accuracy. Other qualifications include:
Intermediate-to-advanced level experience with digital cameras as well as microphones, lighting, and other audio/visual equipment
Experience with Adobe Creative Suite (Premiere Pro) or alternative photo and design editing software.
Experience managing social media platforms and understanding measurement tools
Willing and able to work a flexible, full-time schedule, including evenings, weekends, and summers
Please send a resume and a portfolio of work via email to Meredith Josef, Landon’s Director of Communications, at firstname.lastname@example.org.?No phone inquiries please.
About Landon School
Landon School is an independent school for boys in grades 3–12, located on a beautiful 75-acre campus in Bethesda, Maryland. Founded in 1929, our mission is to prepare talented boys for productive lives as accomplished, responsible and caring men whose actions are guided by the principles of perseverance, teamwork, honor, and fair play.
Landon is a diverse community committed to creating an environment where boys are encouraged to strive, reach, and endeavor towards becoming their best selves. This is done through our teacher-coach-mentor model of instruction, our caring and dedicated faculty, and a robust co-curricular program.