Moravian Academy is seeking a dynamic school leader to join their intellectual, diverse, and vibrant community of learners to be the new Director of Enrollment Management (DEM). A recent merger of two schools created this new opportunity for an experienced or aspiring enrollment manager who wants to shape strategy at a leading independent school with three campuses. The DEM will be expected to build on the School’s strong reputation and expand the community’s understanding of an enrollment management practice while strengthening admissions and enrollment processes.
Reporting to the Head of School, the DEM is central to creating an enrollment management infrastructure, building on the existing strengths of the Admission Office. The DEM will coordinate Moravian Academy’s community-wide efforts to attract and retain the most ambitious, diverse, and curiosity-filled student body from a growing region of roughly 1 million people. This position is central to the school’s strategic development and realizing the promise of its recent merger.
The DEM is a member of the Senior Administrative Team, manages the Admission Office staff of 4, and is responsible for the oversight of student recruitment and enrollment efforts. As part of the School’s recruitment and enrollment of students, the Director oversees the administration of the admission and financial aid budgets; all admission processes and records; all admission events, travel, and constituent volunteer efforts, etc., and all recruitment, enrollment, and matriculation efforts, up to welcoming new families to school in August.
Working closely with the School’s technology and communication offices, the Director of Enrollment Management is attentive to the School’s public presence in all its manifestations and is responsible particularly for the Admission component of the School’s website. The Director will conduct research and implement strategies to ensure that the Office achieves the enrollment goals set by the Board of Trustees and Head of School.
Priorities will include:
Designing and implementing new internal and external campaigns to grow enrollment, including how to educate the Lehigh Valley on the school’s identity and signature programs at each campus;
Setting annual admission goals, in accordance with Moravian Academy’s mission to promote economic, racial, and ethnic diversity in the student body, based on enrollment goals set by the Board of Trustees;
Providing leadership in enrollment management;
Building sophisticated admissions and retention practices that will assist parents, guardians, and students in understanding their own educational priorities and finding the best educational settings;
Growing a regional network of independent-minded schools and community organizations that seek to partner with families and improve educational outcomes for children.
Managing the Admission Office, and oversight of student recruitment, admission processes, and enrollment efforts, as well as the Admission Office staff of four staff and the following specific responsibilities.
Specific responsibilities will include:
Directing and supporting a high-touch admissions team, which currently includes three offices and four personnel;
Overseeing all aspects of the enrollment cycle;
Chairing the financial aid committee and processes;
Championing the retention efforts in service to the mission and to each campus’ identity;
Unifying messages and practices at three campuses and in alignment with the all-school mission and vision;
Identifying and monitoring key metrics to report on progress against goals and to inform decision making across departments and at the Board level;
Collaborating closely with the Chief Financial and Operations Officer, the Director of Institutional Advancement, and the Director of Communications to build/refine administrative systems to serve three campuses.
Becoming an established voice and listener across constituencies through immersion into the culture and life of the community, including being present on each campus visiting classrooms and events.
Successful candidates should possess a minimum of five years of Admission and Financial Aid leadership experience; a strong commitment to PK-12 education; excellent communication skills, both written and spoken; comfortable thinking strategically, superior interpersonal, organizational, and managerial skills; energetic, personable, caring and sense of humor. In addition, the successful candidate should be the following:
Interested in ethical and spiritual education, including Moravian and non-sectarian traditions;
Is personally committed to diversity, equity, and inclusion, and a leader’s continual development of cultural competency skills;
A networker who is active in national and/or international enrollment management and professional development, previous training in the Jobs To Be Done framework a plus
Can endorse multiple perspectives and is curious to know more about contradictory opinions;
Experienced with research and data literacy;
Is a successful professional with a history of escalating positions in admissions, enrollment, and/or communications and marketing;
Strong long-term vision with the excellent project management skills to coordinate daily tasks across the entire enrollment team.
A bachelor’s degree is required; a master’s degree is strongly preferred.
Additional Salary Information: The Academy’s available benefit program includes group medical insurance, retirement plan, continuing professional development, and tuition remission for employee children who qualify.
This is a year-round, administrative position beginning July 1, 2021
About Moravian Academy
Founded in 1742, Moravian Academy is a coeducational primer-grade 12 independent college preparatory school. The Academy, located in Bethlehem, Pennsylvania, has an enrollment of over 700 students. The school has three divisions: the lower school (primer-grade 5), the middle school (grades 6-8) and the upper school (grades 9-12). Our lower and middle schools are located in historic downtown Bethlehem and the upper school is located on a bucolic 120-acre campus in Bethlehem Township, approximately 6 miles from the downtown campus. Moravian Academy is a member of the National Association of Independent Schools, the Pennsylvania Association of Independent Schools, and the Council for Spiritual and Ethical Education.
Moravian Academy is a church-related school whose Moravian tradition affirms that young people best realize their potential in an atmosphere of love and understanding. We seek to promote the child’s full development in mind, body and spirit. Since 1742, our tradition has encouraged sound innovations to meet the contemporary challenges while recognizing the permanence of basic human values.