Moravian Academy is seeking a dynamic school leader to join their intellectual, diverse, and vibrant community of learners to be the new Director of Enrollment Management (DEM). A recent merger of two schools created this new opportunity for an experienced or aspiring enrollment manager who wants to shape strategy at a leading independent school with three campuses. The  DEM will be expected to build on the School’s strong reputation and expand the community’s understanding of an enrollment management practice while strengthening admissions and enrollment processes.  

Reporting to the Head of School, the DEM is central to creating an enrollment management infrastructure, building on the existing strengths of the Admission  Office. The DEM will coordinate Moravian Academy’s community-wide efforts to attract and retain the most ambitious, diverse, and curiosity-filled student body from a growing region of roughly 1 million people. This position is central to the school’s strategic development and realizing the promise of its recent merger.  

The DEM is a member of the Senior Administrative Team, manages the Admission Office staff of 4, and is responsible for the oversight of student recruitment and enrollment efforts. As part of the School’s recruitment and enrollment of students, the Director oversees the administration of the admission and financial aid budgets; all admission processes and records; all admission events, travel, and constituent volunteer efforts, etc., and all recruitment, enrollment, and matriculation efforts, up to welcoming new families to school in August.

Working closely with the School’s technology and communication offices, the Director of  Enrollment Management is attentive to the School’s public presence in all its manifestations and is responsible particularly for the Admission component of the School’s website. The Director will conduct research and implement strategies to ensure that the Office achieves the enrollment goals set by the Board of Trustees and Head of School. 

Priorities will include: 

• Designing and implementing new internal and external campaigns to grow enrollment,  including how to educate the Lehigh Valley on the school’s identity and signature  programs at each campus; 
• Setting annual admission goals, in accordance with Moravian Academy’s mission to promote economic, racial, and ethnic diversity in the student body, based on enrollment  goals set by the Board of Trustees; 
• Providing leadership in enrollment management; 
• Building sophisticated admissions and retention practices that will assist parents,  guardians, and students in understanding their own educational priorities and finding the  best educational settings; 
• Growing a regional network of independent-minded schools and community organizations that seek to partner with families and improve educational outcomes for children.
• Managing the Admission Office, and oversight of student recruitment, admission processes, and enrollment efforts, as well as the Admission Office staff of four staff and the following specific responsibilities. 

Specific responsibilities will include: 

• Directing and supporting a high-touch admissions team, which currently includes three  offices and four personnel; 
• Overseeing all aspects of the enrollment cycle; 
• Chairing the financial aid committee and processes; 
• Championing the retention efforts in service to the mission and to each campus’ identity;
• Unifying messages and practices at three campuses and in alignment with the all-school  mission and vision;
• Identifying and monitoring key metrics to report on progress against goals and to inform  decision making across departments and at the Board level; 
• Collaborating closely with the Chief Financial and Operations Officer, the Director of  Institutional Advancement, and the Director of Communications to build/refine administrative systems to serve three campuses. 
• Becoming an established voice and listener across constituencies through immersion into the culture and life of the community, including being present on each campus visiting classrooms and events.