The communications office is responsible for developing and disseminating communications to each of Green Vale’s key audiences (current families, prospective families, faculty & staff, alumni, donors, and the local community). All forms of communication are meticulously crafted and optimized with words, design, and imagery to present the School in the best possible light, consistent with our brand. GVS communications must be clear, accurate, timely, meaningful, and appropriate to the message they contain.
The quality of our communications is often perceived as a stand-in for the quality of everything we do as a school. Successful communications should embody the School’s unique combination of warmth and excellence at every touchpoint.
Communication media include: website, social media, advertising (print & digital), brochures, videos, emails, photography, mobile app, and more.
The communications office works closely with admissions and development, providing the materials/communications that serve those functions.
COMMUNICATIONS MANAGER POSITION
This person reports to the Director of Marketing & Communications and collaborates closely with her on collecting/organizing/presenting/beautifying information related to all aspects of GVS. The main challenge of this role is also a main reason to love it: the variety of tasks, projects, skills entailed in a day’s work. The primary categories are as follows:
Become our “resident expert” in the key software platforms used by Marketing & Communications Office.
Finalsite “Composer” platform (maintain/modify school website)
Finalsite’s mass email, calendar, directory, content & constituent management programs
GVS Mobile App
Photo archive system
Photography & Video
Chronicle school life through high quality photography
Archive, tag, organize photos (including those submitted by others)
Shoot and edit video as needed
Use Adobe Creative Suite to create layouts/designs for advertisements, invitations, fundraising, marketing, and other materials.
Ability to use graphic design to enhance communications while adhering to GVS brand conventions
“Report” on various school activities upon request (gather factual information for later articles/posts)
Correspond with advertisers, maintain schedule of advertising spend, specs, deadlines; organize/archive submissions
Some database maintenance
Compile and publish “Next Week at GVS” weekly email according to template
Password assistance for parent users
Maintain the school-wide calendar feeds
Draft emails & other correspondence as requested, depending on writing ability
Compensation and Benefits:
The position is a full-time, year-round position. Green Vale’s compensation packages are highly competitive, commensurate with experience. Please send cover letter and resume to the attention of Allison Shea, Director of Marketing & Communications at firstname.lastname@example.org.
Bachelor’s Degree and 2+ years of relevant work experience
Understanding of Green Vale’s value proposition, and how messages/visuals can succeed or fail at reaffirming that proposition.
Ability to understand our constituents’ goals/needs and adapt communications accordingly
A strong visual eye for design & layout, photo selection, font usage, etc. to ensure attractiveness, clarity, and adherence to brand standards.
Strong writing skills are a plus; attention to detail a must
Ability to multitask and prioritize
A demonstrated ability to learn new technologies and take advantage of their features for maximum efficiency and work quality.
Proficiency with as many of the following as possible:
Office Suite (PowerPoint/Keynote; Word/Pages, Excel/Numbers)
Google Ads, Facebook Ads Manager
About The Green Vale School
In a vibrant program of academics, arts, athletics, and character education,
The Green Vale School inspires and challenges all students to be their best.
A Green Vale education instills confidence and competence, while promoting respect and
responsibility as cornerstones for a lifetime of learning and global citizenship.
Sincere consideration for each child fosters a love of learning and
teaches children to excel, to lead, and to care.