The Assistant Director of Digital Marketing & Communication is responsible for helping share the Rabun Gap-Nacoochee School story through a variety of digital platforms and coordinating digital communications for internal and external audiences.
This position reports to the Director of Marketing and Communication and supports the School’s digital marketing strategy and school communication plan. The ideal candidate will be extremely nimble with technology and able to quickly master new software, apps, and equipment. The Digital Marketing & Communication Specialist will be highly active on campus and should have a creative instinct with the ability to concept, shoot, and edit quality video and photo content. This role requires the ability to manage multiple projects simultaneously and work closely with departments across the institution.
This is a full-time, 12-month position.
Duties & Responsibilities
Direct, produce, and edit photo and video content for social media, the school website, and other platforms. Coverage will involve getting a comprehensive view of life at Rabun Gap, with regular visits to classrooms and after-hours work at athletic competitions, student performances, and other school events.
Develop strategy for Rabun Gap’s social media platforms in alignment with marketing plan. Create, schedule, and post social media content. Develop and execute a social media content calendar to ensure accurate and timely delivery of content on all channels.
Manage production and distribution of schoolwide email newsletters through Blackbaud’s Pushpage system - including but not limited to the Weekly Rundown newsletter to parents, employees, and students, and the Advancement Office’s monthly Inside the Gap newsletter. This position will work closely with divisional administrative assistants to approve and/or support the creation of their weekly divisional newsletter newsletters. Also supports other departments’ mass email messages and other as-needed communications.
Produce regular written content, including feature stories and profiles, for social media, the website, and other platforms.
Discover emerging trends and developments in online media that inform advertising and marketing strategies.
Write and edit press releases and news stories that highlight Rabun Gap’s excellence to various media outlets.
Monitor social media and respond to items that need to be addressed, such as questions and comments. Look for, identify, and mitigate negative posts or threats.
Plan and execute annual school photo day, partnering with school photo vendor. This position will be responsible for working with administrators on logistics and managing all aspects of the directory photo process.
Work with Director of Marketing and Communication to help concept and creatively direct stock photography and marketing video shoots.
Manage photo library and handle requests for photos, logos, and other files.
Maintains directory information in our internal portal, including uploading student directory photos and writing employee bios.
Other duties as assigned to support marketing/communication efforts and special events.
Desired Skills & Experience Needed
Bachelor's degree in communications, marketing, journalism, English, or other related field
Extremely savvy with technology, with the ability to quickly master new apps and software and troubleshoot problems independently
Highly motivated self-starter with creative initiative
Ability to work under tight deadlines
Ability to work collaboratively with colleagues from different departments
Experience with Adobe Creative Suite (Adobe Photoshop, Premiere Pro, Lightroom, InDesign)
Experience with social media scheduling software, and online design programs (Adobe Spark, Canva)
Experience producing professional, published online content for an established brand
Video/photo editing and DSLR camera experience preferred
Experience with Blackbaud K-12 Education Management tools preferred
About Rabun Gap-Nacoochee School
Founded in 1903, Rabun Gap-Nacoochee School is a coeducational college-preparatory boarding and day school for grades Pre-K – 12. More than 70% of the student body receives scholarships or financial assistance. Every member of the Class of 2020 was accepted into college and many earned merit scholarships. Our campus lies in the heart of the Southern Appalachians, just north of Clayton, Georgia and 90 miles north of Atlanta. Most faculty and staff reside in campus housing. Comprising 630 students from sixteen states and 56 countries, Rabun Gap is a global village that seeks to develop the whole child according to its motto: "Work, Study, Worship."
Rabun Gap offers a dynamic educational program that both challenges and nurtures each student. We encourage natural curiosity, and, by holistic teaching, demonstrate that discovery and learning are lifelong pursuits. We believe a student’s education is far broader and richer than what is learned in the classroom; however, the formal aspects of the classroom compose the core from which a student’s education develops.