All employees of Princeton Friends School work to help the school fulfill its mission: Drawing on a rich tradition of Quaker values and practices, Princeton Friends School is committed to creating a diverse, vibrant learning community in which young people engage their natural curiosity, discover and express their individual voices and gifts, acquire intellectual, physical, artistic, and life skills, and develop a sense of responsibility for themselves and others. Princeton Friends both prepares students for the world that is and models possibilities for the society they will one day help to create.
Reporting to the Head of School, the Director of Strategic Enrollment Management (DSEM) is responsible for managing all facets of the admissions process in the school’s effort to attract, enroll, and retain a diverse and dynamic student population. The DSEM ensures the long-term health of the student body and broader alumni/ae base by coordinating the tracking of prospective students from applicant to enrollment and beyond (admission), the retention of students, the analysis of data that affect enrollment (research) and the marketing efforts to attract new families to the school.
Essential Duties and Responsibilities:
In collaboration with colleagues, and under the supervision of the Head of School, the Director of Strategic Enrollment Management responsibilities include:
Contribute to the mission and standards of t
he school by recruiting and retaining students who will benefit from the school’s unique culture and programming and who will contribute to the school community
Present the school to prospective students and parents, which includes systematic and efficient handling of applications and communication with candidates and their parents; organizing tours, interviews, campus visits, play groups, Open House events and school fairs; securing application components – references and required school documents; conducting and/or arranging for math, reading and writing assessments where suitable; and communicating final decisions to appropriate individuals
Formulate forward-thinking, strategic application, admission and enrollment policies; Oversee the program of admissions of new students to the school
Manage the strategic enrollment management office, creation of the budget, and appropriate admissions marketing materials, mailings and publications
Evaluate continually and redesign where needed all aspects of the admissions and marketing program with the goal of maintaining a capacity enrollment of qualified students and a wait-list of qualified applicants which consist of at least 10 percent of the maximum class size for each grade
Manage the re-enrollment of current students for the succeeding year; Coordinate retention efforts for current families, including assisting families in decision-making and hosting Moving Up gatherings for different grade levels
Oversee the network of volunteer parents, former parents and alumni who assist in the admissions program
Produce reports of the relevant statistics on all aspects of the admissions and re-enrollment process
Maintain the admissions database and files, and distribute information to the school’s leadership and faculty
Coordinate and communicate tuition aid offers by consulting with the Director of Financial Aid and the Financial Aid committee
Arrange for and assign buddy families for newly-enrolled families; Foster the formation of healthy, supportive relationships between the families of newly-enrolled students and longer-term families in the community
Coordinate and assist with parent gatherings, including Welcoming Day and new parent events
Serve as the administrative resource and presence for new families, especially in their first year
Plan and organize the distribution and tracking of enrollment surveys, post-graduate surveys, and final enrollment agreements for new families
Ensure strategic and adequate marketing of Open House and admissions events, including advertising, signage, programs, and memorabilia for visitors/prospective families
Communicate clearly and enthusiastically to all staff and prospective families.
Represent the school at various gatherings and conferences
Collaborate with the administrative team to execute communications responsibilities including but not limited to: website management, social media, publications, crisis management plan, marketing and advertisement.
Serve as a liaison to the Parents Association and cultivate volunteer efforts in support of enrollment and advancement initiatives.
Perform non-essential duties as assigned and participate in the life of the school community
The Director of Strategic Enrollment Management will be exposed to information of a confidential, proprietary or statutorily protected nature, including but not limited to student, faculty and parent information. The Director of Strategic Enrollment Management must maintain the confidentiality and private nature of such information with the upmost good faith, especially as it pertains to student, family and other proprietary and protected information.
Interested applicants should submit a cover letter and resume to Angela DeGraff, Interim Head of School, at email@example.com. Only those candidates who are selected to be interviewed will be contacted. No phone calls please.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, disposition and/or ability required.
5 to 7 years of experience in an admission function in an educational setting
Proven success in meeting enrollment and retention targets
Strategic thinker with a “can-do” style
Proven success in a senior administrative role, preferably working with a board/School Committee
Experience working with and motivating volunteers and staff members
Ability to work collaboratively with other school community members/volunteers
Knowledge of Microsoft Word, Power Point, and Excel required; comfort with technology, especially with the school’s admissions database
Exceptional writing and communication skills
Excellent time management skills; detail and goal oriented
Strong interpersonal skills and the ability to work well with all the school’s constituents while maintaining strict confidentiality
Solid organizational and problem-solving skills
Ability to work independently
Highly resourceful and motivated – a “self-starter” with infectious energy and enthusiasm
Exemplary work ethic
The Director of Strategic Enrollment Management must use discernment in responding to various needs and requests from the school’s stakeholders. Communication and decisions beyond the scope of this position must be referred to the Head of School.
About Princeton Friends School
Drawing on a rich tradition of Quaker values and practices, Princeton Friends School is committed to creating a diverse, vibrant learning community in which young people engage their natural curiosity; discover and express their individual voices and gifts; acquire intellectual, physical, artistic, and life skills; and develop a sense of responsibility for themselves and others. Princeton Friends both prepares students for the world that is and models possibilities for the society that these young people will one day help to create.