Marin Academy, a mission-driven Bay Area leader in cutting-edge high school education, seeks an innovative and strategic marketing professional to lead and deliver on increased engagement across the school’s many constituencies. At the highest level, you’ll ensure MA maintains and expands its market position in a way that’s aligned with our mission and that supports ongoing healthy enrollment and fundraising. You’ll work with the school’s leadership team to define how MA’s voice and brand resonate with prospective and current families and alumni. You’ll bring a keen business sense and integrated marketing lens to our community and set strategy for how and where we tell our story.
Develop and begin to implement, within the first six months, a multi-channel marketing/communications plan and associated measurable goals to capture and deliver a captivating and consistent message of Marin Academy as a leading school in the Bay Area and beyond; oversee the realization of the marketing/communications plan
Guide MA’s strategic online presence
Partner across the school community to ensure consistency and relevance of all brand expressions
Supervise, coordinate, and proactively direct media relationships, including public relations and advertising
Refine and maintain MA’s brand and visual identity in the market, and amongst school constituencies
Consider, evolve, and produce all school publications and published materials, currently including Nexus magazine (produced annually and incorporating the school’s annual report), NexusNow (twice a year digital publication), and information resources
Partner with the Admissions and Advancement offices on the production of collateral to assure visual and editorial consistency, and with various school departments for major events such as the Marin Academy Literary Festival, the James F. Thacher Lecture Series, and the Conference on Democracy
Manage the Marketing & Communications budget
Partner with the Head of School in developing and implementing strategies for regular correspondence and crisis communications
Manage a small team towards the realization of schoolwide strategic marketing and communications goals
Manage relationships with external marketing-based consultants
What you’ll bring to the work:
A passion for marketing and communications and the ability to apply sound business strategy to the context of an innovative high school community
A track record in marketing strategy and strategic marketing plan development and execution
Proven excellence in team management
The ability to work with and across a variety of constituencies while ensuring brand/voice consistency
Excellent communication, writing, and copy-editing skills
Experience with Finalsite, CMS, Hootsuite and/or other equivalent tools that streamline the work of digital communications for independent schools
Submit a letter of interest and a resume to Trent Nutting (firstname.lastname@example.org)
Submit an example of relevant work
About Marin Academy
MA is in the early years of an ambitious strategic plan which emphasizes interdisciplinary and transdisciplinary teaching and learning, competency-based assessment, and equity and inclusion. Candidates eager to work toward these strategic goals will be prioritized in our search progress. Furthermore, we welcome candidates who are eager to grow in their professional lives and who demonstrate a willingness and an ability to engage in reflection on their practice.
MA values the inclusion of many voices and perspectives, and candidates should have the inclination and experience to work in a diverse community focused on issues of equity and social justice. In addition, we highly value the student-teacher relationship. Individuals with a demonstrated desire to play roles across the school including but not limited to advising, leading student activities, coaching and/or supporting other key programs are encouraged to apply.
Marin Academy’s mission statement “asks every individual to think, question, and create in an environment of encouragement and compassion, and challenges each person to accept the responsibilities posed by education in a democratic society.” The school is a vi...brant and diverse community, and students and teachers alike continue to work towards the furthering of an inclusive and supportive school. Marin Academy is an equal opportunity employer committed to excellence through diversity, and people of color and women are encouraged to apply. For more information about Marin Academy, please visit our website (www.ma.org).