The Admission Outreach Coordinator will be a full-time member of the Admission Team with the responsibility of driving increased engagement and interest in New Hampton School through a variety of communication strategies. Collaborating with the Communications Office, the position will oversee the implementation of automation software specific to managing electronic leads, and manage admission marketing content including email campaigns, and admission collateral. This individual will work closely with the Communication Office to manage admission pages of the website, updating annually and as necessary throughout the admission cycle. In addition, approximately 25 percent of the position will include other responsibilities related to admission work including interviews with prospective students, event support, limited travel, and other responsibilities as assigned by the Director of Enrollment Management.
Manage Admission Automation Software
Review activity and leads
Construct funnel movement & progression
Communicate data and observations with the Admission Office
Advise and create content for automation program
Create email content, with oversight from Communications Office, for admission email campaigns, special events, and ongoing communications
Review email activity, open rates, click throughs, etc., to incorporate data and make improvements
Review Content Annually
Update general content and edits as needed
Work with Digital Content Manager to improve organization and layout revisions as needed to admission pages
Review and update online databases annually including school profile, images, and video
Maintain awareness and strategize with Communication Office on lead generation, ad content, ad campaigns, and admission communications
Maintain Inventory of Admission Print Materials
Assist Communication Office with procuring updated content and assessing needs
Work with Communications Office to design, create, and update admission collateral
Advise Communications regarding priorities for additional collateral such as video content, acceptance videos, testimonials, etc.
Admission Office Engagement:
Meet prospective students and their families. Learn of candidate’s strengths, weaknesses, interests, and academic aptitude. Share information about New Hampton School.
Read applications and supporting materials. Provide evaluation of applicant credentials. Present and serve on Admission Committee.
Communicate effectively with families and consultants about the value and features of a New Hampton School education.
Promote New Hampton School to prospective families, feeder schools, educational consultants, and referral organizations both internationally and domestically.
Follow up with families, students, educators, consultants, and school personnel in timely manner through electronic, hand-written, telephone forms of communication. Formulate and enhance relationships with various constituencies.
Other duties and responsibilities as assigned.
Significant and relevant experience with admission, marketing and enrollment management at independent school, college, or university level
Outstanding ability to manage multiple projects and meet deadlines
Excellent written and verbal communication skills
Demonstrated ability to work with prospective families
Ability adapt to new software and tools related to communication
Experience managing and working with adult and student volunteers
Commitment to teamwork and ability to collaborate with multiple offices align enrollment and communications strategies
Excellent social media sand computer skills, including email, database management, Excel, word processing, PowerPoint, etc.
Successfully complete a driving record check and criminal background check
Internal Number: adm5012019
About NEW HAMPTON SCHOOL
An International Baccalaureate and Apple Distinguished School, New Hampton is a vibrant, global community of scholars, artists, athletes and leaders, dedicated to the goal of becoming active global citizens. Founded in 1821 by Free Will Baptists on the principles of inclusion and exploration, we seek globally-minded, technologically savvy, active, creative, and student-centered teachers to work with our equally diverse, active and creative student body.
Nearly 200 years ago, New Hampton first opened its doors to serve eighty-seven students - local boys and girls and a few boarding students from Boston. It was a pioneering school in its time, educating both sexes equally and graduating women and men who went on to lives of service and productivity in every area from politics to scholarship to religion, business, medicine and professional athletics. Today we are a school of 325 students from 30 states and 25 countries. Located in the foothills of the White Mountains in the heart of the Lakes Region, New Hampton lies in a quaint New England village on a modern 340-acre campus. The town of New Hampton is set in central New Hampshire with easy access to universities, hiking, snow and water sports, ninety miles north of Boston.