Crossroads School is an independent, K-12, co-ed school of nearly 1,200 located in the beach city of Santa Monica, CA. Founded in 1971, Crossroads was founded on five core commitments: to academic excellence; to the arts; to the greater community; to a student body of social, racial, and economic diversity; and to the development of each student’s physical well-being and full human potential.
Crossroads has been recognized for decades as an innovative force in education and for the public good. Its progressive philosophy, strong community and culture, emphasis on diversity and inclusion (47% of students and 32% of faculty identify as people of color), and a belief that all domains of school life (arts, athletics, service, etc.) are equally integral to a child’s development and well-being have made it a top choice for families in Los Angeles. Crossroads is a school on the move: current initiatives include the newly launched and fully endowed Equity & Justice Institute, a new strategic plan, and a capital campaign to construct a performing arts complex on the 21st Street campus.
Crossroads has transitioned over the last four years to a strategic enrollment management model. Working closely with the Director of Enrollment Management, the director oversees the tuition reduction fund (TRF), which exceeds $9M and has a recipient pool of 300 students (25% of enrolled students). The school’s commitment (18% of operating revenue) is one of the strongest in the region, and is key to achieving the school’s founding commitment of a racially, socially, and economically diverse student body. The director counsels current and prospective families, serves as the lead for calculating tuition reduction for current and admitted students, and provides thought leadership for affordability initiatives at Crossroads.
Crossroads School is a high-touch, high volume organization, which requires the Admissions office to maintain a visible profile on campus and a responsive, client-centered approach. The director also works closely in partnership with the business office and is a part of a team of ten professionals on two campuses.
Working with the Director of Enrollment Management, Director of Finance and Operations (CFO) and Business Office staff, facilitate the transition of the Tuition Reduction Fund (TRF) from the business office to the admission office
Be the lead TRF practitioner at Crossroads in terms of calculating aid for enrolled and admitted families for an exceptionally large recipient and applicant pool
Analyze and manage distribution of TRF across grades and divisions to strengthen long-range financial planning in coordination with the CFO
Serve as an integral part of the TRF committee
Be the lead point of contact for and manage communication with the current recipient pool as well as prospective recipients
Develop affordability outreach and marketing strategies to attract middle income families to the school
Work with the three divisions (elementary, middle, upper) to understand impediments to a full Crossroads School education for TRF students; identify additional costs of attendance or areas of need for recipient families to ensure an equitable Crossroads experience
Serve as a thought leader in affordability of independent schools, financial aid policies, and help the school develop strategies to continue to make Crossroads accessible to a wide variety of families
Conduct institutional research on efficacy of current TRF policies, best practices and how the Crossroads TRF program is competitive in the greater independent school market
Serve as the lead storyteller (public speaking, marketing, and strategy) about the importance of TRF at Crossroads, presenting to faculty, staff, families, advancement office, etc.
Assist the two admission offices with admission programs such as interviewing, etc.
Required Experience, Education, Knowledge, Skills, and Abilities
BA required, Masters preferred
Minimum 5+ years experience and demonstrated growth and advancement in the independent school or higher education financial aid profession
Strong cultural competency skills and track record of successfully working with families from diverse backgrounds
Exemplary skills in data analysis and financial literacy, particularly in regard to tax documents
Proficiency in Word, Excel, MS Office, Google Docs, and database management
A friendly, gracious, professional manner and outlook
Excellent written and oral communication skills
Impeccable ethics and a demonstrated commitment to confidentiality
Fluency in Spanish or a language other than English
Crossroads School has retained The Baker Group, the premier independent school enrollment management consulting firm, to assist in the recruitment of the successful candidate. Interested candidates are asked to submit, in an electronic file, their resume, a one to two-page cover letter, and names and contact information of three references directed to Christine H. Baker at: email@example.com. Please submit materials by April 24, 2019