The Associate Communications Manager is responsible for managing the digital media component of the Communications Department, which is part of the School’s Office of Advancement. Specifically, among other duties, this position manages communication initiatives for digital channels, including the School’s website, social media, mobile applications, promotional videos, emails, etc. This role also manages the School’s Yearbook Advisor and staff, and provides general support as needed to the Director of Marketing and Communications.
Essential Requirements, Duties, and Responsibilities
Serves as the primary manager of the School’s digital media—including, but not limited to, overseeing the School’s complete online presence (i.e., its website, online forms, social media accounts, and other digital content) and managing its digital portfolio (i.e., photo and video archives) to ensure consistency with the objectives of the School’s strategic goals
Oversees all aspects of the School’s internal and external websites, including creating and refreshing content, and developing, managing, and maintaining the sites
Implements and maintains best practices for the website, social media, and digital signage; Provides independent quality control for the School’s website and social media accounts
Monitors industry trends and technologies; researching, recommending, and implementing new technologies as they emerge
Supervises and directs all digital media programs through design, development, deployment, and ongoing management, including digital advertising and content calendars for social media, the weekly e-newsletter, the website, and digital signage
Proactively creates original content photos for display on the website, social media, digital signage and for print publications
Photographs and archives major events and school life as needed for digital storytelling and print publications
Coordinates with the Admissions team, HR, and other internal departments to ensure the School’s digital media presence attracts new students and qualified applicants for employment
Manages the School’s weekly e-newsletter and all other e-communications
Creates and manages the School’s annual digital media budget, including entering into contracts with third parties
Drafts, reviews, and revises the School’s social media policy and other digital media policies
Coordinates filming and video archiving of key school events identified by the Director of Marketing and Communications
Coordinates and/or creates promotional videos that exemplify the Trinity Experience and align with the objectives of the Office of Advancement and other internal departments
Trains and supports website contributors
Analyzes website traffic and engagement using Google Analytics as outlined by Director of Marketing and Communications
Supervises the Yearbook Advisor, staff, budget, and deliverables; and oversees the school picture process (i.e., manage vendor, event set-up and coordination, image order communications) for fall and spring portraits, class photos, and graduation photos
Supports the Director of Marketing and Communications in development of school publications
Performs all other duties as assigned
Bachelor’s degree in Digital Media, Marketing, or Related Field
Proven ability in digital communications, including email, content design, intuitive navigation, and user experience best practices
Two to three years’ experience in website support, development, and/or management
Proficient in Adobe Creative Suite programs; proficient in Final Cut Studio or other video editing software a plus
Proficient in photography; proficient in videography a plus
Ability to independently manage the School’s annual digital media budget
Ability to formulate and implement policies and procedures to further the School’s digital media goals
Proven ability to manage multiple projects, keeping deliverables on time and on message
Strong verbal and writing communication skills
Strong interpersonal skills
Ability to troubleshoot and problem solve
Ability to communicate clearly with Administration, Faculty, Staff, and Parents
Passion for digital platforms, emerging technologies, and digital storytelling
Excellent visualization skills with the ability to articulate concepts
Experience with analytic tools (Google Analytics and Webmaster, Webtrends, etc.) to inform online experience improvement
Proficient in Blackbaud programs a plus
About Trinity School
Trinity School is an independent co-educational elementary school located in Atlanta, Georgia, serving ages three through Sixth Grade. Founded in 1951, the School is a non-profit, tax-exempt institution governed by an independent Board of Trustees. Since its founding, Trinity's vision has been to provide a nurturing environment in which to challenge students.
Trinity School includes the following:
EED (Early Elementary Division): Threes through First Grade,
UED (Upper Elementary Division): Second Grade through Sixth Grade
During the 2017-18 school year, about 600 students are enrolled. Trinity's 43-acre campus is located in northwest Atlanta.
Trinity students learn to become dynamic leaders in a school that offers a solid academic foundation coupled with programs in the arts, physical education, technology, World Languages, and extracurricular areas. In a society of different cultures, interests, perspectives, and talents, we prepare our students to grow into well-informed young adults who understand their responsibility to others and to the greater community.
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