The Director of Communications will work with the Head of School, the Director of Admissions, and the Director of Advancement to develop and implement a comprehensive and strategic communications program designed to promote enrollment and fundraising. In the Head’s absence, the Director of Communications will act as the point of contact for all media inquiries.
Primary Duties & Responsibilities
Vermont Academy messaging across all channels.
Create and direct a comprehensive publications program (concept, design, content, editorial, and production for paper and electronic communications) that reaches and influences the school’s target audiences.
Collaborate with the Admissions team and the Advancement Office to develop data-driven strategies to recruit prospective students and engage committed alumni and families.
Investigate emerging marketing opportunities and recommend effective targeting strategies.
Work across all departments, including Athletics and the Arts, to trumpet student activities and successes, including the promulgation of press releases to hometown media.
Act as Editor-in-Chief of Vermont Academy Life.
Provide creative direction and strategic leadership for the school's website that includes regular analysis of site traffic for continuous improvement.
Create, direct, and execute a dynamic data driven social media and digital marketing strategy aimed at building awareness of the Vermont Academy brand, increasing engagement across all constituencies, and recruiting prospective students.
Cultivate and maintain working relationships between the school and the media as well as other key community organizations
Act as the Academy’s official point of contact for public information.
Cultivate volunteer efforts in support of communication goals.
Supervise professional consultants contracted to address communication and marketing goals.
Develop and implement a crisis management communication plan.
Perform other duties as assigned by and in support of the Head of School.
Support residential life by performing evening and weekend duties in rotation.
Actively participate in the life of the Academy by being a visible presence at meals, meetings, events, productions, and games.
Bachelor’s degree in English, journalism, communications, or marketing
3+ years of experience in communications, preferably with independent schools or nonprofit organizations
Mastery of desktop publishing and management of design production including demonstrated proficiency with programs such as Adobe Photoshop and InDesign
Demonstrable expertise in photography, videography, website content management and design, and social media marketing
Outstanding organizational and presentation skills
Exceptional written and oral communication skills
Proven ability to effectively lead, manage, and inspire a collaborative process in a fast-paced environment with multiple creative projects
Creative and artistic vision and direction
Demonstrated success as a confident problem solver
Proven track record as an independent and goal-oriented manager with a dedication to meeting deadlines