Marin Academy seeks a full-time Director of Communications. This position is designed to bring a range of communications, marketing, web-based, social media, and graphics skills to Marin Academy and to continue to sharpen the school’s focus on defining, articulating and communicating its identity and unique characteristics to key constituencies. In doing so, the school’s position within the MA community will be reinforced and its marketing position externally will be strengthened. Communications and marketing efforts will ultimately support contributed revenue growth and help to ensure MA’s position as one of the region’s top schools of choice.
The Director of Communications will report to the Head of School as well as being an integral member of the Advancement and Admission teams. The director will provide counsel, create and undertake plans to deliver key messages, ensure consistency and continuity, and reinforce the mission and goals of Marin Academy.
The Director of Communications will collaborate with members of the Board of Trustees, Marin Academy Parents Association, the school’s administrative team, and faculty/staff to develop and execute initiatives, remain current on key issues and cultivate positive relationships with the school’s community members.
The Director of Communications will:
- Develop and implement a communication plan incorporating consistent themes that support the newly approved Strategic Plan and priorities established by the Head of School and Board of Trustees.
- Develop and guide the implementation of communication vehicles that assure that parents, alumni and other stakeholders receive timely and up-to-date information.
- Create content for both the visual and editorial direction of non-academic electronic media, including the MA website, our weekly online publication (TW@MA), and presence on social network sites such as Facebook, Twitter, and LinkedIn. Specifically,
- Maintains overall responsibility for the school’s Internet presence, including its website (www.ma.org), and other social networking sites
- Designs, coordinates content and distribution, and manages all web-based communications for external constituencies via www.ma.org
- Serves as liaison to outside vendors of web-based programs, such as Whipple Hill and Evertrue
- Maintains, prioritizes, and implements, in concert with the Director of Technology, overall project list for website planning, upgrades, and on-going requests
- Manages online event ticketing for performing arts, advancement, MAPA and other miscellaneous events
- Trains and supports new and existing staff, parents, and trustees on website content management software
- Works with the advancement and admission offices to coordinate print and electronic communications where needed
- Manages the collection of photographs and videos for the school’s website
- Works with program managers, parents and MAPA Board to ensure domain specific web pages are current and consistent with the mission and values of the school
- Manages a variety of contracts with vendors to ensure projects are completed in a timely, successful manner within budget.
- Produce all publications and published materials, including Nexus magazine (produced annually and incorporating the school’s annual report) and information resources for web-posting such as the student handbook and directory. Working with the Director of Admissions, the Director will assist with the production of admissions collateral material to assure visual and editorial consistency. S/he will lend counsel and assistance in the production of collateral material for advancement office initiatives and major school events such as the Marin Academy Literary Festival, the James F. Thacher Lecture Series, and the Conference on Democracy.
- Refine and maintain a brand and visual identity, including evaluation of current communications components, gaining consensus on the school’s needs and direction, and the creation of a plan and timeline for implementation.
- Evaluate and pursue marketing, external relations, media relations and advertising opportunities.
- Manage the communications office budget.
- Supervise two half-time Communications Associates: one whose primary responsibilities are currently in the areas of social media, electronic communications, photography and video production/management; the other has responsibility for on-line ticketing, forms and is the liaison to the Parents Association.