•The Director of Enrollment will represent the Carrabassett Valley Academy (CVA) to a range of constituent groups both within and beyond the campus and has primary responsibility for fostering relationships with prospective students and their families in support of CVA’s enrollment targets and student engagement goals.
•The Director will design, implement and evaluate the school’s strategic enrollment management plan including brand integrity, marketing, communications, auxiliary engagement programs and activities, financial aid program, recruiting, sales, admissions, and retention of mission-appropriate students.
•Effectively represent CVA as a warm and welcoming community through strong public speaking and interpersonal communication skills and ongoing demonstration of integrity and respect for students, parents, alumni and colleagues.
•Promote the mission and values of CVA by developing and refining strategies to attract, engage and retain students and families who share enthusiasm for CVA’s curricular and programming approach to education.
•Provide expertise and services as a primary resource to the Head of School and the Leadership Team in strategic decision-making related to matters of market identification, student program offerings, auxiliary programs, brand integrity, marketing, communication, student recruitment, student retention and financial aid.
•Oversee the admission process and coordinate efforts to interview and assess applicants including Skype interviews, on-campus visit days, and admissions paperwork and communicate admission process to applicant families.
•Coordinate the execution of engagement activities and events, including on-campus, at the Competition Center, at Sugarloaf and other mountains as well as registration days.
•Work collaboratively with the Director of Finance to address CVA’s access and affordability through sound management and distribution of the Academy’s financial aid and scholarship funds.
•Oversee and work collaboratively with the Director of Marketing and Communications to communicate clearly the unique value proposition and distinguishing brand of CVA to prospective students and their families through appropriate mass and social media channels. In addition, use all channels to keep current constituents informed and maintain school spirit and pride. (The Director of Marketing and Communications also has responsibility of marketing and communicating development and alumni activities.)
•Update and maintain a system of analytics related to all phases of enrollment management, providing reports to the Head of School, Program Directors and the Board of Trustees in a regular, timely and consistent manner.
•Develop and provide ongoing management of departmental budgets.
•Travel as needed to events and resorts for purposes of recruiting and sales.
•Motivate, and work closely and collaboratively with all athletic Program Directors and coaches to identify prospects and move them through the admissions funnel. Coaches and the admissions team need to work very closely together at all times.
•At this time two positions report to the Director of Enrollment. -Director of Marketing and Communications – all school and Weekend Program related marketing, PR and communication programs and tasks -Auxiliary Programs Coordinator – provides administrative support of Weekend Program, summer and winter camps, uniform sales, registration and recruiting events, admissions paperwork, etc.
•The most successful members of the CVA staff are those individuals who truly seek a school community. Toward that end, the new Director of Enrollment may be asked to take on responsibilities beyond those outlined above.
•Reports to the Head of School as a part of the Leadership Team
•This is a full time 12-month position. Start date and salary is negotiable.
Knowledge of, or willing to learn, ski and snowboard competition. Ability to ski and snowboard is required.
About Carrabassett Valley Academy
CVA is a private middle/ high school at Sugarloaf Mountain in Maine, offering a unique balance of college preparatory academics and competitive ski and snowboard training. We recently received the 2016 USSA Club of the Year award.
Our founders believed that if you supported a student’s passion for skiing or snowboarding then all parts of their lives: academic, athletic, and community, will improve.
We continue the beliefs of our founders today by creating a learning experience that...
-builds self-confidence and independence
-teaches students time management and the skills to be academically prepared to excel at a high level
supports them as they learn to advocate for themselves and gain knowledge that fosters leadership abilities.
As one of the country's first ski and snowboard academies, we have learned that there is more to a person than what they know and what they can do… they must be good citizens of the world. That is why gratitude, civility, respect and commitment are woven into every aspect of the CVA experience.