The Director of Enrollment Management is a member of the senior administrative team and has principal responsibility for achieving the School’s short and long term enrollment goals and directing all aspects of enrollment management which includes all recruiting and admissions programs; including enrollment, retention, and financial assistance.
Essential duties and responsibilities
Include, but are not limited to, the following. Other duties may be assigned.
Develop and implement a strategic enrollment plan to differentiate the school’s unique brand, while enhancing recruitment, retention, revenue generation, and constituent relations - all consistent with the school’s strategic goals and direction.
Articulate the plan’s goals, strategies and tactics to the wider internal and external communities.
Managing and overseeing the offices of admission and financial aid, managing the school’s annual financial aid budget, and executing the deployment of the school’s financial aid resources while adhering to all regulations of the board’s financial aid policies in conjunction with the head of school and chief financial officer
Compiling and disseminating data for institutional benchmarking purposes; making data - informed decisions; reporting on longitudinal enrollment and financial aid trends. Must be adept at designing data-driven recruitment strategies while maintaining and analyzing admission related data including inquiries, tours, applications, yield and retention rates
Advising the head and the board on market trends to maintain the school’s relevance in a broader educational context and inform appropriate short - and long-term enrollment for each division
Working closely in collaboration with other team members to achieve enrollment goals; developing and enhancing valuable partnerships with external constituents
Leads all admission functions including conducting campus tours, coordinating the enrollment process with prospective families and thinking strategically about the School’s recruitment efforts
Spearheads all admission related events, both onsite and offsite as part of overall recruitment efforts
Articulating The New School’s unique mission and opportunities through public speaking appearances
Represents the School at various regional, state and national associations, when appropriate.
Performs other duties assigned by the President and Head of School in order to achieve and accomplish the School’s mission and objectives.
To perform this job successfully, an individual must possess:
excellent administrative, oral and written communication and interpersonal skills;
demonstrate strategic long range planning skills;
knowledge of revenue-based enrollment management;
be a self-starter and possess the ability to perform each essential duty exceptionally.
The requirements listed below are representative of the knowledge, skill and/or ability required. Must be available to work occasional nights and weekends.
Education and/or experience
Bachelor’s degree from four-year college or university required. Master’s degree preferred; three to five years of related experience in the essential functions of the role as listed above. Independent school admission or marketing experience preferred.
Professional demeanor and characteristics
Ability to demonstrate initiative, leadership, collaboration, and independent thinking. Must possess strong people management skills and emotional intelligence when dealing with colleagues and families while demonstrating an understanding of and investment in the School.
About The New School
About The New School
The New School is a coeducational, independent school with 440 students from toddler age
through grade twelve. The School’s mission is to empower each student through a wellrounded
experience and inspire a love of lifelong learning. Its spacious 25-acre campus is
located in beautiful Fayetteville, Arkansas, which is also home to the University of
Arkansas. Northwest Arkansas is the hub for several Fortune 500 companies including
Wal-Mart, Tyson Foods and J.B. Hunt Trucking. This growing community has a wellregarded
national reputation as a vibrant arts community, which features the worldrenown
Crystal Bridges Museum. The new facilities are a three-story academic center (5th - 12th grade), innovation
center and athletic center. Future phases include an athletic field and other athletic facility
development, arts pavilion, expansion to dining and a future upper school building. In
2014, the School concluded an expansion project which included a new 350-seat
auditorium, 12 new spacious preschool classrooms, an expansive creative play center and
gross motor center, increased and renovated space for all programs.