Woodland School, an independent day school for approximately 270 students in early childhood through eighth grade located just west of Stanford University in the heart of Silicon Valley, is seeking a Director of Enrollment Management to lead and evolve the school's process for recruiting, enrolling, and retaining families well-suited to its programs.
Woodland School specializes in education that inspires students by nurturing each individual's voice, intellect, and character. With rich content and an emphasis on inquiry-based and student-driven projects, students are empowered and encouraged to be active and engaged learners.
The Director of Enrollment Management is responsible for the recruiting, selecting, and enrolling of a diverse class of high-quality students for Woodland School, as well as for developing marketing and strategic plans that will distinguish Woodland as the day school of choice for prospective families in this highly competitive market. The Director reports directly to the Head of School, is a member of the school's administrative team, and works cooperatively with the senior leadership, Board, faculty, and staff in setting direction and policy to ensure that students who enroll at Woodland are of the caliber necessary to succeed in the school's program.
Woodland School is at an exciting time in its history. The surrounding area is thriving and is home to a well-resourced community that can support independent education. Marja Brandon, in her second year as Head, is providing dynamic and mission-driven leadership that is invigorating the school. The new Director of Enrollment Management has the opportunity to partner with a strong, forward-thinking, and collaborative leadership team and community. This new position incorporates the responsibilities of the current Director of Admission role and also acknowledges the need for thoughtful oversight of recruitment and retention of students. This is an exciting opportunity for a creative, strategic, charismatic, and innovative community builder and educational leader.
We see the following as the current priorities, opportunities, and challenges for the position:
*Develop a strategic plan to help the school continue to attract, enroll, and retain a diverse and dynamic student population in order to reach enrollment targets. *Clearly and consistently articulate the distinctive mission, education, and opportunities of Woodland to prospective families. *Marshal and direct the energies of community members-Board members, faculty, staff, parents, and students-to support and help with enrollment efforts. *Partner with the community to better retain students and families, especially in the transition from Lower School to Middle School. *Foster partnership with the Director of Marketing and Communications to develop strategic and consistent outreach to prospective families and other community stakeholders. *Work with the Director of Information Systems to ensure efficient and effective use of technologies, including Ravenna. *Evaluate and refine admission programming.
Essential Duties and Responsibilities
Leadership and Management *Develop long-term strategies and implementation plans in accordance with enrollment priorities and the mission of Woodland School. As a member of the administrative team, work with faculty, Board, and other school constituencies to advance and articulate admissions priorities and philosophy. *Provide regular reports and planning documents to the Board and faculty on the results of admissions activities and strategic planning. *Initiate research studies/projects which aid in understanding the effects and outcomes of admissions and financial aid policies and practices; assess results and seeks feedback from families in the application process on a regular basis. *Lead and manage the admissions team by providing vision and objectives that support the admissions office and its activities in meeting defined goals. *Work collaboratively with Director of Marketing and Communications to create marketing plans and develop admissions publications and programs that are consistent with the overall strategy of Woodland School. *Work in close coordination with the Business Office to: develop and oversee the school's yield strategy, ensuring that marketing efforts are tied to the school's financial plan; and prepare and manage the departmental budget, monitoring all expenditures to assure compliance with the policies of school. *Represent Woodland School at various external organizations and associations. *Invest in the life of the school by participating in social and emotional learning, weekly meetings, and anti-bias training, and any and all aspects that support the student and faculty experience as appropriate to the role. *Demonstrate professional behavior, including discretion, good judgment, and integrity.
Recruitment, Admission, and Retention *Develop strategies and processes leading to all facets of the admissions process in the school's effort to attract, enroll, and retain a diverse and dynamic student population, including designing and implementing a comprehensive strategic plan for admissions of new students to the school that is inclusive of a revolving three-month, six-month, one-year, and five-year objectives, goals, and outcomes. *Organize and manage all activities to attract a diverse class of high-quality applicants to the school. *Work with the Admissions Committee to administer the evaluation and decision process of admissions, including establishing standards for evaluating and making final admit/deny decisions to successfully enroll students who reflect the Woodland School mission and commitment to academic excellence, diversity, and inclusion. *Manage sibling enrollment processes and mid-year applications processes. *Consult with the administrative team and parents/guardians regarding the development of interventions for improving the overall retention rate of Woodland School. *Manage the re-enrollment of current students for the upcoming year with constant monitoring of attrition and retention.
Financial Aid Activities *Serve as the chair of the Financial Aid Committee, and perform needs analysis, counseling, phone calls, office visits, and all contacts with current and prospective financial aid students. *Work closely with the Chief Financial Officer to develop a yearly plan for financial aid awards. *Review files and application materials to determine family's ability to pay and eligibility for institutional funds. *Run at least one Financial Aid Workshop.
Next Schools Program *Support families of seventh and eighth grade students in their process of applying and selecting high schools. *Design materials to help guide families through an informative process beginning early in middle school to help prepare and understand the "Next Schools" process. *Create and work with a Next School Committee to support this program. *Work with the Advancement office to help track alumni and establish quantitative data to support Woodland's mission. *Coordinate and administer at least one ISEE exam for current eighth grade students. *Foster and build relationships with high schools.
A FULL POSITION DESCRIPTION MAY BE FOUND AT https://carneysandoe-wpengine.netdna-ssl.com/assets/Woodland-School-Final-PD.pdf
*Bachelor's degree or higher. *A minimum of five to seven years of experience working in admissions and/or communications and marketing, preferably in an independent school or non-profit sector, including prior leadership experience. *Excellent interpersonal, organizational, networking, facilitation, and management skills. *An engaging and compelling communication style. *Creative, innovative, strategic, and entrepreneurial in the approach to problem solving and decision making. *Ability to work both independently and within a team-oriented structure. *Experience with communication and marketing strategies. *An understanding of independent school culture. *A very high level of energy, creativity, flexibility, and sense of humor. *Highly organized, detail-oriented, and able to plan and manage multiple projects and/or events simultaneously. *Position requires work in evenings and weekends, as well as travel. Must have a valid driver's license.
TO APPLY: Interested and qualified candidates should submit electronically in one email and as separate documents (preferably PDFs) the following materials:
*A cover letter expressing interest in this particular position; *A current résumé; *A statement responding to this prompt: Describe a situation in which you and your colleagues had to make a decision that necessitated changing course, and you were responsible for the change. Please describe how you navigated that situation and worked with others to move things forward. *A list of five professional references with name, phone number, and email address of each (references will not be contacted without the candidate's permission)
About Woodland School
Woodland School develops collaborative, creative, and confident learners with the strength of voice to follow their hearts and make a difference.
Innovative, compassionate stewards creating a joyful world.
Stewardship. Integrity. Curiosity. Resilience. Equity. Respect.