The Director of Communications, a member of the Advancement Office reporting to the Director of Institutional Advancement, is responsible for furthering Episcopal Collegiate’s school-wide communications and marketing initiatives. This position will need to incorporate multiple communications/media platforms-digital and print advertising, social media, graphic design, video, photography, copywriting-in an integrated communications approach. As the School enters a new strategic phase, all-around community engagement and connections will play a vital role in the future of Episcopal. The focus of the approach will need to be strategic and align with the School’s mission. Episcopal seeks applicants who have a passion about all that is involved with an independent school community and who enjoy working with children.
Primary Communication Duties and Responsibilities:
Develop and implement an integrated messaging strategy that will elevate the visibility of the School consistent with its strategic plan and that realizes the needs of admissions, development, alumni relations, and the Parents’ Auxiliary.
Create, collect and manage the content for the School’s website.
Collect and use data to inform marketing and communication decisions, to include but not limited to the creation and placement of advertisement and other marketing materials.
Coordinate the production schedules, track timelines, oversee photo and video library and support ongoing relationships with designers, printers, photographers and videographers.
Coordinate media relations by serving as spokesperson for the school when appropriate, pitching stories to local, regional and national media (Independent School Magazine and other publications), and submitting press releases.
Serve as editor, designer, and writer for the School’s annual magazine and annual report.
Develop marketing materials for use with admission recruitment efforts.
In conjunction with the Director of Alumni Relations help expand the school’s relationship with its alumni by engaging them in a variety of ways including alumni profile interviews to be used online and in print.
Write and edit content for weekly electronic newsletter which is distributed to the entire school community.
Write brand-consistent posts for the school blog.
Coordinate with the Campus Experience Coordinator and Sports Information Director in regards to effective use of social media.
Desired Qualifications and Skills:
An appreciation for (or the willingness to embrace) the culture and traditions of Episcopal Collegiate and the greater Little Rock community.
Experience in the following, but not limited to, publications, programs, brochures, banners, invitations, websites, social media platforms, magazines, signage and brand identity.
Excellent oral and written communications skills in conjunction with strong editing skills (attention to details is critical).
Demonstrable graphic design skills and up-to-date experience with industry leading software and technologies (InDesign, Illustrator, Photoshop, etc.)
Strong planning, prioritizing, multi-tasking and organizational skills.
Ability to work well under pressure and within strict deadlines.
Working knowledge of popular social media, in addition working knowledge in constituent database programs.
Ability to switch frequently between taking directions, working collaboratively, and self-direction.
Ability to maintain confidentiality, discretion, and professionalism for all matters.
Proven proficiency in Microsoft Word and Excel and other technological skills, to include the ability to work within a database, create spreadsheets, and generate reports.
At ease in all professional and social situations and helping others do the same.
Bachelor’s degree required, Master’s preferred, and the desire to work 12 months.
Availability to attend limited evening and weekend events, e.g. Homecoming, Graduation, concerts, etc.
This position reports to the Director of Institutional Advancement.
About Episcopal Collegiate School
Episcopal Collegiate offers an academically challenging, hands-on, inquiry-based approach which supports individual developmental levels and learning styles in a challenging yet nurturing environment. The college preparatory curriculum is benchmarked against national and international standards and curricula. Daily chapel services offered in the Episcopal tradition of welcoming students of all religious backgrounds. All students at every level give back to the community in many ways. The Class of 2014 performed approximately 9,200 hours of service to the community in high school. Students in the Classes of 2014-15 were awarded the country's most competitive and sought-after merit scholarships; the Jefferson Scholarship at the University of Virginia, the Morehead-Cain Scholarship at the University of North Carolina at Chapel Hill, the Cornelius Vanderbilt Scholarship at Vanderbilt University, the Hunt Leadership Scholarship at Southern Methodist University, and the Bodenhamer Fellowship at the University of Arkansas.