Wyoming Seminary College Preparatory School seeks a new Director of Communications. This is a wonderful opportunity for candidates to work with a talented, committed faculty and staff. Wyoming Seminary, or “Sem” as it is affectionately known, is situated in the beautiful Wyoming valley of northeast Pennsylvania, famously dubbed, the “valley with a heart.” In close proximity to the Poconos, the area contains many opportunities for outdoor pursuits with its picturesque mountains and lakes. Sem is also only two hours from New York City and Philadelphia.
Known as a school that encourages faculty and students to develop individually and academically, there are also abundant opportunities for student participation in a wide variety of well developed athletic, artistic, and extra-curricular activities. Wyoming Seminary remains a caring, diverse school that enrolls students from around northeast Pennsylvania, the United States and the world. With 173 years of successful educational service and a tradition of academic excellence, Wyoming Seminary enjoys a strong place in the independent school world.
Wyoming Seminary is seeking a Director of Communications. The Director of Communications reports to the Dean of Admission and Financial Aid and manages the school’s internal and external communications, advertising and marketing, public relations efforts, as well as print and digital content.
The Director of Communications strategizes and implements Wyoming Seminary’s marketing and public relations objectives. This position assumes responsibility for the school’s branding, search engine marketing, video, digital communications, and print publications. Additionally, the Director of Communications is the Editor-in-Chief of the school magazine, which is sent to approximately 10,000 constituents. This position works collaboratively with all divisions and departments of the school. The ideal candidate will have the ability to balance the needs of the school’s admissions, advancement and academic offices. A goal of this position is to generate interest among prospective families in admissions, as well as to engage our families and constituents with current and meaningful information about the life of the school.
Duties and Responsibilities
Develop, maintain and execute the school’s strategic Marketing Plan according to a determined time line
Develop strategies to optimize advertising spend, identifying marketing vehicles (print, online, etc.) that will most effectively reach Wyoming Seminary’s target audiences
Analyze and report on performance results; identify ways to assess ROI and effectiveness of advertising efforts
Manage and collaborate with communications team and freelance artists to create content
Manage advertising deadlines
Develop/Write/Release compelling stories and press releases about Wyoming Seminary students, faculty and other constituents
Collaborate with Wyoming Seminary leadership and faculty to develop thoughtful pieces to promote Wyoming Seminary’s expertise and value proposition
Develop relationships with local and regional media to advertise news stories. Coordinate articles and interviews with the press, upon request
Provide editorial oversight/proofreading for division/department publications, as needed
Develop and maintain the school’s Style/Brand guide to maintain common editorial and graphic standards across school publications and online content platforms.
Manage all front-facing content for the Wyoming Seminary website.
Identify creative strategies to optimize the delivery of content on website and through social media (e.g. video, slideshows, infographics, etc.)
Manage school-wide social media platforms and postings, including but not limited to Twitter, Instagram, SnapChat and Facebook.
Coordinate special event photography and videography, including vendor outsourcing
Serve as school photographer to capture day-to-day moments on both Wyoming Seminary campuses and classrooms
Edit photos and videos for publication; maintain school-wide photography and videography archives.
Develop and maintain productive and creative partnerships with designers, printers, photographers and videographers
Manage RFP process to secure best pricing/value
Participate on Board Marketing Committee
Represent the school at various gatherings
Support the school’s mission and philosophy
Perform all other duties as assigned by the Dean of Admission and Financial Aid
This position requires work on evenings, weekends and early mornings, i.e., communicating with Deans at both divisions, and subsequently the school community, regarding delayed openings, etc.
Experience and Qualifications
A creative, strategic, analytical, self-starter
Strong oral and written communication skills
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications, and public relations activities
Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel
Demonstrated successful experience in marketing, communications or public relations
Demonstrated success in writing press releases, making presentations, and negotiating with media
Experience overseeing the design and production of print materials and publications
Computer literacy in word processing, database management and page layout
Commitment to working with shared leadership and in cross-functional teams
Ability to manage multiple projects at a time
Prior experience with Finalsite and eNotify software
Knowledge of Adobe InDesign, Illustrator and Photoshop
Experience in art direction
Experience in social media administration
Working understanding of DSLR cameras
Proficiency in Microsoft Word, Excel and Powerpoint
Knowledge of HTML
Bachelor’s or Master’s Degree
Independent school experience a plus
The appointment is a full-time, year-round position and the compensation package will be competitive nationally and commensurate with experience, degree attainment and the national independent school and college markets. Wyoming Seminary offers a generous tuition remission package to the children of full time employees. Housing may be available.
Please send a cover letter and resume to Randy Granger, Executive Hiring
Wyoming Seminary, or more affectionately known as "Sem," is the oldest coeducational independent college preparatory school in Northeastern Pennsylvania. Wyoming Seminary is a day and boarding school with two campuses three miles apart across from the city of Wilkes-Barre. The Lower School in Forty Fort is a day school with classes from preschool (age 3) through grade eight. The Upper School in Ki...ngston is a day/boarding community with classes from grades nine through twelve plus a postgraduate year.