Sorrell is proud to partner with Houston Christian High School in the search for a new Marketing and Communications Director.
Houston Christian High School (HC) inspires young people to lead by uniting faith, intellect, and gifts to reach their greatest promise. Serving grades 9-12, the school draws from public, private, and parochial schools across Houston. The school’s state-of-the-art facilities sit on a 45-acre campus, which house award-winning academic, athletic, and arts programs. The school is accredited by the Independent Schools Association of the Southwest (ISAS) and is a member of the National Association of Independent Schools (NAIS), the Council of Educational Standards and Accountability (CESA), and the Southwest Preparatory Conference (SPC). HC’s campus is located in Houston, Texas at 2700 W. Sam Houston Parkway North, between Interstate 10 and Highway 290 West.
HC provides rigorous academic programs that prepare every student for collegiate study, but its community goes far beyond the classroom. HC faculty and staff engage students in service and leadership opportunities through student governance, athletics and fine arts that build confidence and skills to assist in developing a life focus. HC understands they are training tomorrow's leaders and examine issues that encourage students to seek knowledge and understanding before drawing conclusions. They educate and train leaders with the solid values and convictions that a Christian worldview imparts.
As part of its focus on leadership, HC has become home to the George and Barbara Bush Center for Scholars and Leaders, offering a unique and highly regarded leadership development program, Passport to Lead. One of the largest and widely respected programs on campus, Passport to Lead focuses on elective leadership courses, integrated leadership lessons within all department courses, and co-curricular and extracurricular leadership activities (including international travel opportunities for qualifying students). This competitive program fosters a strong sense of responsibility, goal orientation, teamwork and service among the students who participate and serves as a great source of achievement for the school and surrounding community.
Everyone who works at HC is there because they're passionate about Christian education and shaping young lives. That remarkable dedication is the most valuable aspect of Houston Christian - to offer every student commitment to their success. HC hires the best possible teachers, and they demonstrate each and every day that they love students and that teaching and challenging them is their great reward.
The Marketing and Communications Director is a member of the HC Leadership Team and reports to the Head of School, Dr. Stephen Livingston. The Director also oversees a Marketing Associate, and together they support the marketing and communication activities of all HC’s staff, and when appropriate, its Board of Trustees. As an integral part of driving the school’s overall branding and communication efforts, the Marketing and Communications Director and his/her team work in close collaboration with HC’s Principal as well as the Directors of Admissions, Athletics, Business Affairs, Development, and Leadership.
The HC Marketing and Communications Director is responsible for oversight and administration of the following areas:
Create, direct, and evaluate internal and external marketing, communications and print and media advertising efforts
Create and execute marketing and communications plan with input from the Advancement Team
Coordinate and align HC marketing messages
Oversee the development of all marketing publications
Develop reports to track critical success factors in advertising/marketing
Expand the use of web-enabled communication mechanisms and social networking to build enrollment interest and overall visibility in community
Analyze online behavior, web usability, and social networking practices of prospective students/parents, current students/parents, and alumni/alumni parents
Maintain social media channels with appropriate and timely updates
Enhance the SEO/SEM of the website
Manage website and delegate content updates to appropriate departments
Communicate the values of the HC brand effectively to target marketing segments and audiences, and in such a way that the brand remains consistent, coherent, and competitive
Develop strategies for communicating the values of the HC brand among target audiences
Train personnel in communicating the values of the HC brand among target audiences
Manage broad media relations efforts
Create and communicate PR opportunities that highlight the excellence of our students, alumni, faculty, and staff
Consult with Admissions regarding external constituency opportunities
IN-HOUSE AGENCY/COLLATERAL MATERIAL PRODUCTION
Manage Communications Associate
Oversee project requests and delegate accordingly
Other duties as assigned by Head of School
Additionally, the Marketing and Communications Director will team with Development on the annual fundraising messaging, design and online presence.
Ability to manage multiple tasks and consistently meet deadlines
High level of integrity, diplomacy, and initiative
Strong organizational skills and attention to detail
Flexibility, sense of humor, and willingness to assist with administrative tasks in a fast-paced team environment
High regard for confidentiality
Experienced professional with desire to support HC’s Christian mission
Desirable Candidate Attributes
The HC Marketing and Communications Director will be a Christian leader of mature faith who demonstrates a commitment to the mission and vision of Houston Christian and its academic goals and who is passionate about the continuous development of excellence in Christian education. S/he will be a professional with demonstrated experience in marketing and communications disciplines. Other key attributes include:
Seven to ten years of experience in marketing, communications, or public relations, including management experience
Excellent organization, communication, and customer service skills
Proficiency in Word, Excel, PowerPoint, web design, social networks, and Adobe Creative Suite 5 (Dreamweaver, InDesign, Illustrator, and Photoshop)
Experience in writing, planning, team building, and goal setting
Experience and ability in overseeing all aspects of internal and external communications efforts in a professional setting
An organized, systematic thinker with strong listening skills and who thrives in a high “challenge” environment
Able to plan and strategize marketing and communication activities in coordination with every stakeholder group
A., B.S. (or equivalent degree) or higher
While HC gives preference to members of the Christian faith, the School is committed to equal employment opportunity. HC will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to: veteran status, uniform service member status, race, color, sex, national origin, age, physical or mental disability, genetic information, pregnancy, childbirth, or any other protected class under federal, state, or local law except those exclusions specifically provided to Religious Organizations. The School is a Religious Organization as defined by Section 501(c)(3) of the Internal Revenue Code and accordingly reserves the right to employ persons who profess a Christian faith and have a philosophy of ministry similar to theirs.
Terms of Employment
Length of contract is twelve (12) months from July 1 to June 30 renewable by agreement.
Daily hours are 7:45 a.m. until 4:00 p.m. Monday through Friday. Occasional weekend or evening work may be required.
This is an exempt position. Salary is based upon experience and qualifications and is paid in semi-monthly installments.
Fringe benefits include premiums paid for employee’s group hospitalization insurance (less employee paid portion), life insurance, social security, and eligibility for retirement plan participation.
Paid holidays coincide with teachers’ holidays during the school year and generally include:
Christmas Break (2 weeks)
Spring Break week
Vacation is per Faculty/Staff Handbook and is scheduled and agreed upon between the employee and supervisor.
Sick leave, personal business, and absence benefits are as per the Faculty/Staff Manual.
Must be a Christian with a desire to support the HC Mission.
Application and Referral Process
Applicant review is currently underway and will continue until the successful candidate has been selected. To nominate or be considered as a candidate, please contact Priscilla Plumb at firstname.lastname@example.org or 281.224.0881. All inquiries will be held in confidence.
Sorrell is a highly relational provider of executive recruiting. Our mission is to serve as partners with our clients to accelerate their efforts to attract, hire and retain talent that impacts the future of the organization. For more information, please contact us at 713.840.1870.
Additional Salary Information: Competitive to area private school and non-for-profit organiztions, based on education and experience
Houston Christian is an independent day school offering a college-preparatory education to co-ed students grades 9-12.
While HC gives preference to members of the Christian faith, the School is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran... status, uniform service member status, race, color, sex, national origin, age, physical or mental disability, genetic information, pregnancy, childbirth, or any other protected class under federal, state, or local law except those exclusions specifically provided to Religious Organizations.